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People's Daily Online: Implementing the "Heart Health" Model of Healthy China Action III: Online and Offline Linkage, Popular Science Popularization and Professional Training

Release time: 2019-11-22 16:41
Information source: People's Network
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In October 2018, the Chinese Medical Doctors Association, People's Network, People's Health, and Tasly Holding Group jointly launched the "Heart Health Charity Action." As of October 2019, the project has gone through a year's journey. Through the combination of online and offline, it is targeted at the two major groups of the public and doctors, focusing on improving national health literacy, comprehensive intervention for cardiovascular disease prevention and promotion of acute myocardial infarction, etc Work on the two aspects of major cardiovascular disease treatment has achieved staged results and explored a "heart model" for comprehensive prevention and treatment of cardiovascular disease.


Online and offline linkage, popular science and professional training

In order to improve the health literacy of the entire population and comprehensively intervene in the influence factors of cardiovascular health, the "Heart Health Public Welfare Action" has conducted a series of health science popularization campaigns online and offline to popularize cardiovascular and cerebrovascular prevention knowledge.

The picture shows the "heart health charity action" to carry out the cardiopulmonary resuscitation science for the masses

Since its launch in October 2018, with the joint efforts of the sponsors and the active participation of all places, the "Heart Health Charity Action" has entered Heilongjiang, Jilin, Liaoning, Inner Mongolia Autonomous Region, Henan, Shanxi, Gansu, Shaanxi, Tianjin, Hebei, Anhui, Hunan, Sichuan, Yunnan, Guangdong, Jiangsu, Shandong, a total of 89 cities, 83 counties, 797 community health stations in 17 provinces, a total of 157 large and medium-sized academic conferences and 320 grassroots Technical training, carried out 29 free consultations for experts, 4,804 hospitals directly participating in public welfare activities, and trained 28,966 doctors at all levels in the province-district-county-township communities.
At the same time, "Heart Health Public Welfare Action" established a core team of 931 experts, a healthy volunteer team composed of 380 public welfare ambassadors, helped build grassroots chest pain centers 3040 times, and distributed more than 40,000 public health brochures.
The action insisted on making extensive use of the media's communication power. The mainstream media, such as People's Daily, and more than 30 other media have been linked to build a three-dimensional, all-media communication, form a multi-terminal, wide-coverage matrix, and provide channels and platforms for promoting the concept of heart health. For example, online platforms such as “Heart Health Public Welfare Action” web pages, People ’s Daily Client People ’s Number, and Cardiovascular Disease Health and Friendship Circle have been established online; through the People ’s Website “Health Lecture Hall” and Xinhua ’s “Tasly Health Lecture Hall” Vascular health education. According to statistics, more than 400 health education manuscripts have been published online, and 1 million people have been directly trained and educated. The various forms of communication have cumulatively affected 360 million person-times.
There are many free consultations and lectures offline, and health manuals distributed. For example, walk into the People's Daily to conduct heart health lectures, popularize cardiovascular and cerebrovascular disease prevention and first aid knowledge, and train cardiopulmonary resuscitation techniques; carry out "heart health" public welfare actions It will cover 83 counties, implement targeted poverty alleviation and drug donation to special groups and poor areas, serve 4.5 million poor people on the border, and donate medical equipment, drugs, and health poverty alleviation funds through Tasly Charity Fund.
It is understood that the "Heart Health Charity Action" plan to train 105,000 doctors nationwide for three years, affecting 65 million people in public education.

At present, cardiovascular and cerebrovascular diseases are the first cause of death for Chinese residents. In July 2019, the State Council issued the "Opinions on the Implementation of Healthy China", which listed the implementation of cardiovascular and cerebrovascular diseases as one of the fifteen key actions, and listed it as one of the five special actions to prevent and control major diseases. First.

The effective prevention and treatment of cardiovascular diseases requires the participation of the entire society. As emphasized in the "Outline of the" Healthy China 2030 "Plan", the joint efforts of the government, society, families, and individuals must be brought together to build a comprehensive cardiovascular defense line through the participation of all people, joint construction and sharing.

About "Heart Health Charity Action"


The "Heart Health Charity Action" was co-sponsored by People's Daily, People's Health, Chinese Medical Doctors Association, Tasly Holding Group and others, and was officially launched on October 17, 2018. At present, the "Heart Health Charity Action" has launched 17 provinces, 89 prefecture-level cities, 83 counties, and 797 community health stations, and has carried out 157 large and medium-sized academic conferences, 29 free consultations, and directly participating hospitals 4804. There are more than 28,966 doctors at all levels of hospitals directly participating in the activity, and more than 40,000 public health brochures have been distributed.

Footprint of "Heart Health Charity Action"

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